How to Sell Your NinjaTrader 8 Indicators, Strategies and Add-Ons and Earn Passive Income

You've built something that works.

You've spent weeks learning NinjaScript. You've debugged hundreds of compilation errors. You've tested your indicator across different timeframes, market conditions, and instruments. It functions exactly as you intended. It solves a specific problem you faced in your own trading.

Now it sits on your local machine. Only you use it. Only you benefit from the hours invested in development.

You've considered selling it. The idea surfaces occasionally—other traders probably face the same problem, someone would pay for this solution, and this could generate income beyond your trading profits.

But you don't know how to start. You don't have a website. You don't know how to process payments. You don't understand licensing. You don't know how to prevent buyers from sharing your source code freely. You don't know where potential customers would even find your product.

So your indicator remains private. Your strategy runs only on your charts. Your add-on benefits only your workflow. The potential income never materialises because the distribution problem seems insurmountable.

Most developers believe selling trading tools requires technical infrastructure they don't possess—ecommerce platforms, payment gateways, licensing servers, and marketing channels. They assume starting from zero means months of work building systems unrelated to actual development. So they never start.

The Rize Capital Partner Program eliminates this problem entirely.

The Distribution Problem

You can code. That's not the issue.

You've mastered NinjaScript syntax. You understand the NinjaTrader API. You can implement complex logic, manage data series, and optimise performance. Development isn't your barrier.

Your barrier is everything that comes after development.

Platform Infrastructure

Selling digital products requires a platform. You need a website that displays your product, handles transactions, delivers files, and manages customer accounts. Building this from scratch means learning web development—HTML, CSS, JavaScript, backend languages, and database management.

You could use existing e-commerce platforms like Shopify or WooCommerce. But these require setup time, monthly fees, payment gateway integration, SSL certificates, and hosting costs. You're building infrastructure instead of developing tools.

Payment Processing

Customers need a way to pay. You need to integrate Stripe, PayPal, or similar services. Integration requires API knowledge, webhook handling, and security compliance. Failed transactions need management. Refunds need processing. Tax calculations need implementation.

Each payment gateway has documentation spanning hundreds of pages. Implementation takes days or weeks. And you're not building trading tools during this time—you're becoming a payments engineer.

Licensing Protection

Your biggest concern is probably unauthorised distribution.

If you sell source code directly, buyers can share it endlessly. Your tool spreads without compensation. You need license management—authentication systems that verify each user has valid authorisation.

Building licensing infrastructure means developing authentication servers, generating unique license keys, implementing verification checks within your code, managing license activation and deactivation, handling machine binding, and creating customer portals for license management.

This is a full software project on its own. Months of development. Ongoing maintenance. Server costs. Security concerns.

Customer Discovery

Even if you build everything above, you face another problem—no one knows your product exists.

You're starting with zero audience. Zero email subscribers. Zero social media followers. Zero search engine rankings. You need marketing—content creation, SEO optimisation, social media management, and paid advertising.

Marketing is a full-time discipline. Effective SEO takes months to show results. Paid advertising requires a budget and expertise. Content creation demands consistent effort.

You wanted to sell your indicator. Now you're running a digital marketing agency.

Customer Support

Buyers have questions. Installation problems. Configuration confusion. Compatibility issues. Bug reports. Feature requests.

You need support infrastructure—ticketing systems, knowledge bases, email management, and response protocols. Each support interaction takes time. Complex issues require troubleshooting. Difficult customers require patience.

Support becomes a second job. It pulls you away from development, trading, and everything else.

How the Partner Program Solves Everything

Rize Capital provides complete infrastructure.

You supply the product. They handle absolutely everything else.

Immediate Marketplace Access

Your tool goes live on rizecap.com immediately. No website building. No platform setup. No payment integration. The marketplace already exists. Customers already visit it.

Rizecap.com attracts traders specifically searching for NinjaTrader 8 tools. Your product gains exposure to an existing, targeted audience. You skip the months or years required to build organic traffic.

The platform displays your product alongside established indicators and strategies. Browsers see your tool next to recognised vendors. Association with quality products elevates perceived credibility.

Professional Product Pages

You provide descriptions, screenshots, and specifications. Rize Capital formats everything into professional product pages.

Look at existing examples. The Trend Change Indicator page shows clear feature descriptions, visual demonstrations, pricing options, and trial information. The HA Scalping Strategy page displays backtest results, setup instructions, and performance metrics.

Your product receives the same professional presentation. No design skills required. No HTML coding. You supply content. They create the page.

Complete Payment Processing

Customers purchase through the platform. Payment processing happens automatically. Credit cards, PayPal, various payment methods—all integrated and functional.

You never handle payment gateway integration. You never manage failed transactions. You never process refunds manually. The infrastructure exists. It works. Transactions happen smoothly.

Licensing Management Service

This is critical for protecting your intellectual property.

Rize Capital offers licensing management for a monthly fee. You send them your source code. They add license verification checks. They return the protected version.

The licensing system prevents unauthorised distribution. Each installation requires valid authentication. Machine binding prevents sharing. Your revenue stream stays secure.

Importantly, this service works regardless of where you sell. If you distribute through your own channels outside Rize Capital, they can still manage your licensing. The service is independent of marketplace listing.

Customer Communication

When customers have questions about your product, Rize Capital facilitates communication.

They forward questions to you. You provide answers. They relay responses to customers. This maintains your privacy whilst ensuring buyers receive accurate information from the creator.

You're not managing a support ticketing system. You're not monitoring email constantly. You answer questions when convenient. The communication layer is handled.

Monthly Reporting

Every month, you receive a detailed sales report. It shows units sold, total revenue, and your share.

Reports arrive on the first working day of each month. You see exactly what sold. You track performance over time. You make informed decisions about pricing adjustments, trial modifications, or additional development.

Transparency is complete. No hidden deductions. No surprise fees. The numbers are clear and verifiable.

The Revenue Model

The split is straightforward.

You receive 95% of every sale. Rize Capital keeps 5% as a service fee.

That 5% covers platform hosting, payment processing, bandwidth, customer communication infrastructure, marketplace maintenance, security, and all operational costs. Everything required to run a functional e-commerce platform.

Your 95% is pure revenue from your intellectual property. No platform fees. No payment processing fees. No hosting costs. No marketing expenses. 95% is yours.

Withdrawal Process

After receiving your monthly sales report, you can request a withdrawal anytime. Create a ticket through the Rize Capital support portal. Specify withdrawal amount and method.

PayPal is recommended. Transfers are fast, fees are reasonable, and processing is simple. Bank transfers are available, but you cover processing fees, which can be significant for international transfers.

Processing takes approximately five working days after request submission. This doesn't include PayPal or bank processing time, which varies by institution and country.

Passive Income Reality

This is genuinely passive once your product is listed.

Your tool sells whilst you sleep. Whilst you trade. Whilst you develop additional products. Whilst you do absolutely anything else. Sales happen automatically. Revenue accumulates. Monthly reports arrive. You withdraw earnings.

The only ongoing requirement is answering occasional customer questions forwarded by Rize Capital. Everything else happens without your active involvement.

What You Can Sell

The platform accepts various product types.

Custom Indicators

Any indicator you've developed. Price action indicators. Volume indicators. Volatility indicators. Trend indicators. Momentum indicators. Market profile tools. Order flow visualisations. Anything that displays information on charts.

Indicators are popular because traders constantly seek better ways to interpret market data. Unique visualisations command premium prices. Indicators solving specific problems—precise entry identification, clear trend definition, accurate support and resistance mapping—sell consistently.

Automated Strategies

Complete trading strategies that execute automatically. Entry logic. Exit logic. Position sizing. Risk management. Order execution.

Strategies are highly valuable because they save traders from manual execution. A profitable, well-tested strategy becomes a complete trading solution. Traders pay significant amounts for automation that works reliably.

Drawing Tools

Custom drawing tools that simplify chart analysis. Specialised Fibonacci tools. Advanced trendline implementations. Pattern recognition tools. Range identification tools.

Drawing tools enhance workflow efficiency. Traders who manually draw the same patterns repeatedly will pay for tools that automate the process whilst maintaining precision.

Add-Ons

Broader functionality additions to NinjaTrader 8. DOM enhancements. Chart template managers. Trade management tools. Alert systems. Data export tools. Reporting systems.

Add-ons solve specific workflow problems. Traders facing repetitive tasks or lacking desired functionality buy tools that fill gaps in the default platform.

Source Code

If you prefer selling outright rather than licensing repeatedly, Rize Capital has a dedicated source code section. You sell complete source code for a one-time payment. Buyers receive full rights to use and modify the code.

This option suits developers who want immediate payment rather than ongoing passive income. It also serves buyers who want to customise purchased tools extensively.

Pricing Your Product

You control your pricing completely.

Rize Capital doesn't dictate prices. You decide what your tool is worth based on functionality, uniqueness, market comparison, and target audience.

Pricing Considerations

Consider complexity. Simple indicators with basic functionality typically cost less than complex multi-component systems. A single moving average variant might sell for £20-£50. A comprehensive order flow suite might sell for £200-£500.

Consider uniqueness. If your tool solves a problem no other product addresses, you can price higher. Scarcity creates value. Unique functionality commands premium pricing.

Consider your target market. Retail traders have different budgets than professional traders or institutions. Price accordingly based on who benefits most from your tool.

Consider competition. Research similar products. What do they cost? What features do they offer? Price competitively whilst highlighting your unique advantages.

Trial Options

You can include free trials. Trials increase conversion rates significantly. Potential buyers test functionality before committing money. Satisfied testers become paying customers.

You decide the trial length. Common durations are 7, 14, or 30 days. Shorter trials create urgency. Longer trials build confidence.

You decide on trial restrictions. Full functionality with time limits. Limited functionality indefinitely. Feature-locked versions. Choose restrictions that demonstrate value whilst encouraging purchase.

Listing Your Product

The listing process is straightforward.

You provide product details. Rize Capital creates the product page.

Required Information

Describe your product clearly. Explain what it does. Detail its functionality. Specify its benefits. Describe who it's for. Explain what problems it solves.

Provide screenshots. Show your tool in action. Display it on charts. Demonstrate its outputs. Visual proof matters. Traders want to see what they're buying.

Include specifications. List all features. Describe all inputs. Explain all settings. Detail all customisation options. Comprehensive specifications reduce confusion and support questions.

State your pricing. Set your base price. Decide trial options. Specify license terms.

Provide licensing information. Explain how many machines the license covers. Clarify whether it's subscription-based or perpetual. Detail any usage restrictions.

Product Page Examples

Examine existing product pages for reference. The Trend Change Indicator page shows effective feature communication, clear screenshots, and logical information organisation. The HA Scalping Strategy page demonstrates how to present strategy logic, backtest results, and setup instructions.

Your page will follow a similar structure. Professional formatting. Clear sections. Logical flow. Easy navigation.

Marketing Through the Platform

Listing on an established marketplace provides built-in marketing advantages.

Existing Traffic

Rizecap.com already attracts visitors. Traders actively searching for NinjaTrader 8 tools browse the platform. Your product gains exposure without any marketing effort from you.

This is the primary advantage of marketplace selling versus independent distribution. You skip the months or years required to build organic traffic to a personal website.

Search Visibility

The platform itself ranks for relevant search terms. When traders search Google for "NinjaTrader 8 indicators" or "NinjaTrader 8 automated strategies," rizecap.com appears in results. Your product benefits from this ranking.

Your individual product page also gets indexed. Detailed descriptions and proper metadata help search engines understand and rank your listing.

Cross-Promotion

Customers browsing other products see your product. Someone purchasing an indicator might discover your complementary strategy. Someone buying a drawing tool might notice your analysis add-on.

Marketplace environments naturally drive discovery. Your product gains exposure to buyers already in purchasing mode.

Managing Your Product

After listing, you maintain control.

Price Adjustments

You can change pricing anytime. Increase prices as your product gains reviews and reputation. Decrease prices temporarily for promotional periods. Test different price points to optimise revenue.

Price changes take effect immediately. No waiting. No approval process. Your product, your pricing.

Feature Updates

You can update your product with new features, bug fixes, and performance improvements. Send updated code to Rize Capital. They replace the old version. Customers download the latest release.

Regular updates maintain product relevance. Bug fixes improve satisfaction. New features justify sustained or increased pricing.

Customer Feedback

Customer questions and comments reach you through Rize Capital's communication facilitation. You answer questions. You address concerns. You gather feature requests.

This feedback informs future development. Understanding what customers actually want helps prioritise improvements. Feature requests that appear repeatedly indicate valuable additions.

Why This Works Better Than Independent Selling

You could build everything yourself. Many developers consider it.

But consider the actual time investment required. Building an e-commerce platform takes months. Implementing payment processing takes weeks. Developing licensing infrastructure takes months. Establishing an SEO presence takes years. Managing ongoing operations takes hours weekly.

During all that time, you're not developing new products. You're not improving existing tools. You're not trading. You're managing infrastructure.

The opportunity cost is enormous. Those months building a platform could instead produce three more indicators. Five more strategies. Ten more tools. Each potentially generates revenue.

The Rize Capital Partner Program eliminates infrastructure work entirely. You focus exclusively on development—your actual expertise and value creation. Revenue starts immediately upon listing rather than months later after infrastructure completion.

Getting Started

The process begins simply.

Visit the Rize Capital Partner Program page. Fill out the form. Describe your product. Specify product type—indicator, strategy, drawing tool, add-on, source code.

Rize Capital reviews your submission. They contact you to discuss details. You provide complete product information, screenshots, and licensing requirements.

They create your product page. You review and approve it. It goes live. Sales begin.

You receive your first monthly report. You request a withdrawal. Income arrives.

From that point forward, it's passive. Your tool sells continuously. Revenue accumulates monthly. You withdraw earnings regularly.

The Compound Effect

One product is the beginning.

Your first successful tool proves market demand for your development skills. You understand what sells. You've established distribution capability. You have credibility as a vendor.

You develop a second product. It lists alongside your first. Now you have two income streams. Each sells independently. Combined revenue increases.

You develop a third. A fourth. A fifth. Each addition compounds your passive income. Successful developers on the platform have portfolios of multiple products, each contributing monthly revenue.

Your monthly earnings grow from dozens to hundreds to potentially thousands, depending on product quality, pricing, and portfolio size. The income continues as long as your tools remain relevant and functional.

Your Code Has Commercial Value

You've already proven you can develop functional NinjaTrader 8 tools.

That indicator you built for personal use—other traders face the same problem. That strategy you automated—other traders execute similar setups manually. That add-on you created—other traders lack the same functionality.

Your development skills translate directly into commercial products. The code you're already writing has market value. You're simply not capturing that value currently.

The only barrier is distribution. You don't have a platform. You don't have payment processing. You don't have licensing infrastructure. You don't have an audience.

The Rize Capital Partner Program provides all of this immediately. Platform, payments, licensing, audience—all functional and waiting. You supply the product. They handle everything else. You receive 95% of revenue.

Your NinjaTrader 8 tools can generate passive income. The infrastructure exists. The marketplace is active. Customers are ready. The question is whether you'll list your first product.